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Old 06-16-2006, 01:27 PM
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Audience Tv mobile e IpTv sotto la lente di Nielsen

La copertura di Nielsen Media Research amplia il raggio di azione, e andrÓ a analizzare anche Tv mobile, la televisione sui cellulari (o Tvfonini), e l'IpTv, la televisione via Internet. Con questa mossa potrebbe cambiare la stessa industria televisiva, sempre pi¨ vista su nuove piattaforme. Il nuovo piano della Nielsen, che Ŕ di proprietÓ della societÓ di informazioni Vnu, si chiama Anytime Anywhere Media Measurement, o A2/M2, mentre Nielsen/NetRatings fornisce i dati sul Web.

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